Females make up 35.8% of the audience.Īs in many countries, the largest segment of players is represented by people aged 25 to 34: 33.2%. Since user metrics obtained from Canadians can be used to generate hypotheses about a project’s success on the American market, this isn’t a lot of money.Īccording to Statista’s data for 2017, the majority of Canadian gamers are male. According to data from Chartboost, the average cost to attract a player to an app is USD 0.86 for Android and USD 1.69 for iOS (twice as expensive). However, Canada remains a core market for testing new products prior to a large-scale release in the USA. Analysts predict that the situation will only get worse over the next four years, and by 2022 the ARPU in Canada is expected to reach USD 26.20. From 2016 to 2018, the average payment per player dropped from USD 30.97 to USD 30.63. The penetration of mobile games into Canadians’ daily lives should increase from 31.3% to 37.1%.Īs you might expect, the reduction in the growth rate of the mobile segment is connected to a drop in ARPU (average revenue per user). Where 14.9 million people spent time with games in 2018, by 2022 17.1 million people will be playing. The growth rate was 6.7% in 2018, and by 2022 this figure will drop by a factor of four to 1.6%.ĭespite this, the number of users is, surprisingly, expected to continue to grow. In general, the growth rate in the mobile games segment is clearly trending downward. Console and PC games are expected to snag 3% of the market by 2022. ![]() While it is currently growing by 6.5% per year, in 2022 the growth rate will become negative, and the market will shrink by 1.3% compared to 2021.Īs for the contemporary situation with games in Canada, mobile games are currently in the lead, with 45% of the entire market. Canada is one of the few countries in the world where analysts are predicting a gradual decline in the mobile segment. The volume of the market is predicted to reach USD 892 million by 2022. However, we should remember that, as is often the case, the truth is probably somewhere in the middle. The dissimilarities in the indicators of these two analytical sources have been observed before, so we’re going to focus on the numbers from Statista just to be safe. ![]() It’s difficult to say why the data from these two sources is so different. The numbers from the specialists at Newzoo are completely different: they believe that the volume of the market reached USD 2.3 million in 2018 and that there are 21.2 million active players in Canada. The portal’s analysts believe there to be 14.9 million active players in the country. In other words, Canada has developed a reputation as a socially prosperous country, and some experts consider Toronto to be the best city to live in on Earth.Īccording to data from Statista, in 2018 the volume of the entire Canadian games market was USD 780 million. The average income per person in Canada is one of the highest in the world. The Canadian auto and aerospace industries are growing dynamically, as is the oil and gas industry.Īnalysts consider Canada to be one of the wealthiest nations, and they base this not only on absolute indicators. Canada is also the world’s largest producer of zinc and uranium. It primarily processes and exports natural resources, and a large portion of its exports is made up by agricultural products. Only 30.9% of the population consider themselves Canadians, whereas 20.1% call themselves English and 15.1% – French.Ĭanada is one of the ten most active countries in terms of trade. The ethnic makeup of the Canadian population is highly diverse. On game days fans drink an enormous amount of beer in bars, and sometimes they get into fights over whose athletic idols are the best. ![]() Canadians are wild about it! Regardless of their gender, age, or ethnicity, Canadians regularly attend hockey games to watch their favorite local and national teams. Cartier thought that this was the name of the region, and eventually “kanata” became “Canada.”Ĭanada is the birthplace of hockey. When the French navigator Jacques Cartier reached the uncharted shores of the New World, the indigenous people invited him to their “kanata,” which means “village” in their language. Oddly enough, Canada got its name by accident. There is no nation or territory in the world with more lakes. Interestingly, that 20% of all fresh water in the world is concentrated in Canada. About 31% of the country is covered by forests. It has the longest coastline and borders three oceans: the Atlantic, the Pacific, and the Arctic. Canada is the second-largest country in the world.
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